| With the release of Apple's new iPad device, many | | | | available to an iPad owner. In addition to this, iPad |
| people are wondering if the Kindle is now obsolete. | | | | owners will also have access to all the titles that |
| Compared to the sleek Apple device, the Kindle may | | | | Apple offers through its deals with various major |
| look like an antiquated relic from the distant past. | | | | publishing houses. |
| Should Amazon be worried? Let's take a look at | | | | 4. Book Prices |
| some of the considerations: | | | | This is another area where iPad owners have the |
| 1. Battery Life | | | | edge. Because iPad owners will have access to both |
| Here is where the Kindle may excel. Because the | | | | Amazon's and Apple's library of titles, they can |
| Kindle isn't backlit, it consumes very little battery | | | | always comparison shop and get the best price. |
| power and can last about 2 weeks on a single charge | | | | Kindle owners will only have the option of purchasing |
| as long as the wireless connection is turned off. The | | | | the Kindle version of the book. |
| only time the Kindle uses the battery is when a new | | | | 5. Can the iPad do for Books what the iPod did for |
| page is loaded. The iPad, on the other hand, must | | | | Music? |
| continuously use battery juice just to keep the | | | | Before iTunes, the music industry was struggling. |
| screen lit. | | | | They were losing more and more sales every year |
| 2. Full Color vs. Black and White | | | | to pirated copies of their songs online. No one had |
| The iPad definitely wins this one. The Kindle's black | | | | yet figured out a successful business model for selling |
| and white screen is nowhere near as attractive as | | | | digital music. Today, Apple is by far the biggest music |
| the full color experience that the iPad offers. The | | | | retailer in the world. Can they do the same for |
| iPad can also offer more interactivity that the Kindle | | | | books? The Amazon Kindle has been successful on a |
| can't match. This might include video interviews with | | | | small scale, but it has never really gone mainstream. |
| the author or detailed maps. | | | | Amazon says that the Kindle is their #1 selling |
| 3. Selection | | | | product, but it is rare to actually see someone on the |
| Without a doubt, iPad users will have a larger | | | | street using one. This is similar to the state of MP3 |
| selection of books available to them. Why is this? | | | | players before the iPod was released. The iPod |
| Well, Kindle already has a Kindle App that is available | | | | revolutionized the music world. Maybe the iPad is |
| for free for the iPad. This means that any title that is | | | | next. Only time will tell. |
| available to a Kindle owner will, by default, be | | | | |