| You have decided to use aerial advertising. You might | | | | Aerial advertising is proven. It is effective and cost |
| not be quite sure the effectiveness of the type of | | | | efficient. |
| advertising. Here are some statistics to help you feel | | | | Part of advertising is reaching the public. With aerial |
| at ease with your decision. | | | | advertising you select the region to be exposed. You |
| Statistics gathered by the Northeast Marketing of | | | | select the frequency of the exposure. You select the |
| Yarmouth for the Maine State Commerce | | | | type of message presented to create the greatest |
| Department are as follows: | | | | impact. |
| The State of Maine Lottery was established and | | | | There are other benefits of advertising aerially. Not |
| presented; advertising was outsourced to different | | | | only will you gain mast exposure, people will spread |
| branches of the media. A mere 8% of this budget | | | | the experience of viewing your information with |
| being allocated to aerial advertising. | | | | others, which is totally free to you. Consider it a |
| An impact study completed showed 70% of the | | | | form of free advertisement. Word-of-mouth |
| people questioned knew about the lottery based on | | | | advertising has been in existence for a long time, so |
| the following advertising media used: | | | | optimize on the fact people love to talk. Who would |
| Billboards: 21.6% | | | | ever turn down free advertisement? Naturally the |
| Radio: 19.8% | | | | answer no one. Take advantage of this opportunity |
| Aerial Advertising: 18.3% | | | | to spread the word you want to present. |
| Television: 15.9% | | | | Consider this; people who view your advertisement |
| Posters: 14.9% | | | | will also retain the information in various ways. They |
| Source: Northeast Marketing of Yarmouth for the | | | | will either memorize the message, put it into their cell |
| Maine State Commerce Department Aerial advertising | | | | phones, PDAs, or even write it down. They will recall |
| obtained 18.3% of the target with only 8% of the | | | | the information later and utilize it. No matter how |
| budgetary costs. | | | | they use the information you have given them, they |
| For the bottom line, minded person or professional, | | | | will use it. That is the true objective of the |
| using only 8% of your budget to obtain a high yield | | | | advertisement. |
| on advertising or any other kind of investment, is a | | | | Aerial advertising makes an impact on people. They |
| great opportunity to not only save valuable dollars | | | | will remember the message. They will tell others |
| but also an intelligent and strategically move. | | | | about the information. They will act on the |
| How many times in the past have you spent money | | | | information provided. This additional form of free |
| on advertising only to get limited response. That | | | | advertisement will work to achieve the original goal |
| happens a great deal of the time with inappropriate | | | | you set for yourself. |
| means of advertising. It happens to everyone who | | | | You have obtained your original goal to reach out. |
| only uses the old fashion methods of newspapers or | | | | Reaching your goal simply by using an unique form of |
| magazines. Don't fall victim to the old ways of | | | | advertising at an affordable cost, this means |
| advertising. Utilize a proven method to advertise. | | | | advertising with aerial advertising. |