What's Your iPad? Why 90% of CEOs Fail to Innovate (And How You Learn How to Think Like Steve Jobs)

He's done it again. With the iPad, Steve Jobs & Appleyear after year.
have launched another game-changing device. OrdersWhy? Because they insist on the wrong way of
& sales are through the roof. The industry is in awe.thinking - and don't learn from their mistakes.
The device may well change the way we consume- Error #1: Innovation is not my responsibility. I
newspapers and television alike. But what's so specialdelegate the subject to dedicated 'specialist'
about the way Steve Jobs and Apple think anddepartments.
work? How can small and medium-sized business- Error #2: The most important thing is to listen
owners apply the same methods to their companiescarefully to customers and give them the innovation
and products? How can they get ready for thethey are asking for.
economic rebound - with products that are as fresh- Error #3: The best innovation is based on a
and game-changing as the iPad?technological patent that we can own exclusively.
In short: What does it take to think like Steve Jobs?- Error #4: Our technological experts in the
Do you have to be a genius? Do you have to be aresearch&development department are the most
technological nerd? Do you have to be lucky enoughcompetent originator for sustainable innovation.
to have that sudden overnight inspiration?- Error #5: Innovation is a continuous process of
Forget the myths. Game Changing Innovationupgrading and improving our product lineups.
emerges from changing the way you think. Go radical.- Error #6: If we are not the first with an innovation
All it takes is a few proven steps and mind-openingtrend, we should at least be the first follower
techniques (for ideas, check out the book TheAvoid these common traps, open your mind, get
Impossible Advantage). And a white sheet of paperinvolved, and you'll be well-positioned for the
and a pen.economic recovery.
And yet, 9 out of 10 CEO's fail with their innovation,