| The Apple iPad is the newest and hottest gadget on | | | | You see, by giving away a number of products to |
| the block right now. If you want a handheld device | | | | people like you Apple can have their products tested |
| that lets you play games, surf the net, watch movies | | | | by the man on the street without actually spending |
| and listen to music then you can't go wrong with | | | | any money on research. It's really quite clever if you |
| Apple's newest offering. But what if you don't have | | | | think about it. You feel privileged to get something |
| $500 to spare right now? Well, the answer is a free | | | | for nothing and the company benefits from the |
| iPad! | | | | exchange too. |
| Many people are suspicious of freebies these days as | | | | What's more every time they give away a product |
| they've been conditioned to think that there is some | | | | as amazing as the iPad they actually gain a new |
| sort of catch involved. The fact is that when a | | | | lifetime customer. Trust me, once you have one |
| company releases a new product they need people | | | | Apple product you'll never go back to the pale |
| to test it, play with it and then give their opinion of it. | | | | imitations. I started my relationship with Apple by |
| This is how companies market their products, by | | | | buying an iMac, then I just had to have an iPhone and |
| building a buzz, and the best way to do that is to | | | | now I dream about iPads. So you get a free product |
| give people like you a free copy of the product to | | | | and Apple gets free advertising and you as a |
| test out. | | | | customer for life. Everyone wins. |
| Apple could spend thousands of dollars on advertising | | | | The only downside is that the free versions of these |
| the product, or they could just give you a free copy | | | | products are only available during the launch phase, |
| and let you do the advertising for them. If you love | | | | which means if you want one you have to act |
| the product (and admit it, what's not to love?) then | | | | quickly before all of the review copies have been |
| you'll tell your friends about it, you might even talk | | | | snapped up. There are a number of websites online |
| about it on Facebook or write a post about it on | | | | offering free iPads for testing so you need to make |
| your blog. The truth is that word of mouth marketing | | | | sure that you only sign up at the legitimate sites. If |
| is so much more powerful than any TV or magazine | | | | you are asked for money in exchange for your free |
| advertising, so you're doing Apple a favour. | | | | iPad then walk away as it's most likely a scam. |