Truth in Advertising - Apple Macintosh

Have you seen the commercial for the newreceived the rebate.
Macintosh -- the one with the two guys standing inWhat mattered most was that I was able to work,
big cardboard boxes? The younger, more energeticat last -- if I didn't count printing. The new computer
guy, obviously a Mac, jumps out of his carton, readydidn't seem to like my laser printer, which it insisted
to get to work. The PC character, looking a biton calling Flash Paper instead of LaserJet 2100 M.
chagrined, stays in his box. It seems he can't getFlash Paper had something to do with Macromedia's
started until he gets some additional software andDreamWeaver. Nothing made it go away, including
other equipment. So sad.dumping all Macromedia programs in the trash.
"And so not true," my daughter tells me. She boughtI called Apple support. The tech was baffled and
a Dell, which came with all software she ordered andsuggested I delete the printer. Then, he sent me to
was really ready right out of the box. No waiting. NoMacromedia, who was also baffled and referred me
additional equipment. No hassle. She was using it 10to HP. HP concluded that the computer was not
minutes after it arrived.recognizing my printer, and, since mine was about to
I, on the other hand, was not. I took my gorgeousdie of old age, I should immediately upgrade to a
new iMac out of the box and plugged it in, but hadnew printer for only $330.
no idea what to do next. The computer did comeSetting up the printer was supposed to be so simple
with lots of software (iTunes; iCal; iPhoto; iDVD;a child could do it. Unfortunately, I could not. The
iMovie; iChat; Garage Band, whatever that is; andcomputer was still calling it Flash Paper. I called HP. It
something that made little widgets fly all over myseems I did not have the correct printer drivers; but
screen), but I didn't need that. What I needed wasthrough the magic of an HP Macintosh specialist, the
to open my old files, which I couldn't do because theiMac eventually recognized the printer, changed its
computer didn't have the programs I had been usingname to HP LaserJet 1320, and managed to eradicate
and wouldn't use the programs I did have. It seemedFlash Paper.
I would need all new software, which ended upAll that remained was to figure out my new
costing more than the hardware.software. My Web guru (not to be confused with
I may be a dyed-in-the-wool Mac person, but I'm alsomy Mac guru) came over to tinker with
technologically impaired. I called my Mac guruDreamWeaver, which was not allowing me to upload
immediately. Seven-and-a-half hours and $300 later hefiles to my Web site. After six hours of
had transferred all of my files to the new iMac,troubleshooting, she gave up in despair. I called
connected me to my e-mail provider, imported myMacromedia again.
bookmarks and address book, installed a king'sMacromedia had been purchased by Adobe, so it was
ransom in software, and given me a fast tour of OSdifficult to talk to a real person. But, by the third try,
X. "You really need to take a course in this operatingI reached a very determined DreamWeaver support
system," he advised.person in India. She finally discovered a space in front
OK, that was expensive but worth it, I thought.of the hard drive's name (don't ask me how it got
True, it was a little more complicated than thethere). Take out the space, rename the hard drive,
commercial suggested, but I was functional. That'sreenter all the information, do this, do that; and,
what really counted, right? Well, no, not right. Itpoof, I could upload files.
would have counted if I had been functional, but IAdobe Creative Suite was another problem. It seems
wasn't. Since my zip and jazz disks wouldn't workMac's new Intel chip isn't entirely compatible with
with the iMac, I now needed an external hard driveAdobe products. I stumbled around InDesign for days
to back up my files. So, I ordered a one on line, gotbefore I gave up. I didn't even try Adobe Illustrator,
a lemon, returned it, got another lemon, returned it,Photoshop, or Acrobat. Instead, I signed up for a
and finally bought one for twice as much money atsemester-long course in Adobe Creative Suite. With
the Apple store. That took three weeks.my senior discount, it was only $117.
Well, at least I had Windows, or so said another MacWhile I was waiting to start my course, I fired up old
commercial. My new iMac was also a PC with an Intelfaithful - Microsoft Word - and got back to work. It
chip. Pretty amazing, huh? That's what I thought. Butwas a heady feeling - until ... the screen froze and
I was wrong. The iMac didn't come with Windows. Iwould not unfreeze, no matter what I did. I broke
would have to buy it if I wanted it, as well as adown and called Apple. All Apple representatives
program that allowed me to switch back and forthwere, of course, busy assisting other customers, but
between OS X and Windows. More money; moremy call was very important to them. At last, a very
hassle. I decided to forgo Windows.humorless Mac tech disabled something called
The good news was that I was going to get a $179Bluetooth, which apparently thought I was wireless.
rebate on my iPod, which, quite honestly, I wouldApple continues to show the Mac guy getting the
never have ordered; but it had come with thebetter of old, befuddled PC, but I don't watch them
computer. By this time, I should have expected theany more. I want to write the advertising agency
procedure to be more complicated than advertised.that creates those clever ads and suggest that the
In order to get my rebate, I needed informationcopywriter might should use the product before he
from the UPC label on the original carton.does his next storyboard. I want to send a
Unfortunately, I had thrown out the carton because Iregistered letter to Steve Jobs describing my
had no place to store it.experience in vivid detail. I want to submit this piece
The Apple representative reluctantly agree to faxto PC World, post it on the Internet, and splash it all
me a form; but, since neither my fax machine norover my own Web site. I want to plug in my old,
my fax software worked with the new iMac, I haddecrepit "blue box" Mac and forget my desire to
to have it sent to Kinko's. There is much more to thisupgrade. Worst of all, I want to admit to everyone
story, but the point is that, three months, four phonewho uses a PC that they might be right after all.
calls, and several pieces of mail, I still have not