| Advertising photography is one of the most | | | | when you come across an ad by McDonald's where |
| interesting offshoot of photography. Interesting | | | | they are claiming good taste and hearty meal in a |
| because of many reasons, however the most | | | | mc-chicken burger, do you find a soft tingle in your |
| intriguing one may be how it controls the mood and | | | | taste buds? |
| the behaviour of so many people. Everything we say | | | | If you said yes to any of them above, then that is |
| and do are the aftermath of what we think and | | | | the trick of advertising photography. It is essentially |
| every thought is triggered by another thought or an | | | | connecting to human needs and wants, basic and |
| idea. This thought or idea can have its genesis within | | | | complex psychology and establishing a relationship |
| our own thought process or it can be exogenous. | | | | there. It is with the support of this relationship, the |
| Advertising photography is one exogenous source | | | | advertisers drive home a point or an idea. If you buy |
| that triggers our thoughts and mood. | | | | that idea, then there target is achieved. |
| OK, let's put in a different way with the help of an | | | | When dealing with human psychology, the need for |
| example. What would be your first reaction or | | | | the right colours is quite elementary. Colours lend the |
| thought when you see an ad that shows soft mink | | | | passion to the pictures, sets the mood and creates |
| blankets just when the winters are at the threshold? | | | | the right kind of impression as desired by the |
| The initial reaction for anyone looking at the ad would | | | | advertisers. Colours play a vital role when it comes to |
| be that of a desire to be snug and comfortable | | | | Advertising photography as it helps create a rapport |
| underneath one of those blankets. Another example, | | | | with the audience. |