| Advertisements today are undergoing a lot of | | | | in the online ads than in the print media. Sometimes |
| experimentation and changes just to gain the | | | | the ads are fun and are meant purely for |
| customers' attention and create an impression that | | | | entertainment of the readers. While sometimes the |
| will create a special space for the brand in the | | | | ads communicate a benefit which can be availed by |
| customers' psyche. We see changes in advertising | | | | filling up a form or completing a questionnaire. |
| photography, in the kind of images, in layout and | | | | We see changing trends in layout and size of |
| fonts used and many more things. | | | | advertisements. Both in print media as well as online |
| Stock photography rules the roost these days. There | | | | media, advertisers are experimenting with sizes and |
| is extensive usage of stock photography that has | | | | layouts in order to catch the attention of the |
| replaced the frequently used copy and image format. | | | | readers. Of course, the layout of both the kinds of |
| Stock photography that shows the customers (or | | | | media are different and they are defined separately |
| models acting as customers) lend credibility to the | | | | from each other. |
| whole concept, the message and the ad in totality. | | | | The fonts and font size are also undergoing a lot of |
| Ads today may contain happy families satisfied with | | | | experimentation. Advertising professionals are using |
| their holiday package, or a top notch CEO | | | | different fonts to gain the attention of the audience. |
| comfortable with more leg space in his car or a | | | | For instance, the online advertisements have seen a |
| contented mother who has provided her a children a | | | | major shift from the usage of serif fonts to |
| healthy nutritious diet. | | | | sans-serif fonts in the advertisements. Again the |
| Yet another trend that we see in today's ads – | | | | usage of fonts and the size depends on the |
| is interactivity. More and more companies are coming | | | | Advertising photography and the pictures used in the |
| with ads that require the readers to do something in | | | | ad. |
| order to communicate back. This trend is visible more | | | | |