| Search Engine Optimization (SEO) is an upcoming field | | | | 2) Bland or Irrelevant Content |
| which is helping develops and grow business like | | | | As is well known, "Content is King". The prime focus |
| never before. With the onset of the internet age, | | | | of the SEO project should be that the content on |
| more and more companies are going online with their | | | | offer on the pages is relevant to the purpose of the |
| products and services. Several starts up companies | | | | site. Also, the content should not be bland with only |
| are even operating directly from their websites | | | | praises for the products or services of the company. |
| without even opening their own offices. In this | | | | The content should be such that the viewer is |
| fiercely competitive world, it is extremely important | | | | enthused into knowing more about the company or |
| that your company website gets a page rank which | | | | using its services. |
| is better than that of your competitor's sites in | | | | 3) Complex Articles |
| well-known search engines like Google, Bing, Ask | | | | Not all viewers are literary geniuses. This should be |
| Jeeves or Yahoo. | | | | kept in mind when designing the layout and content |
| However, SEO being a very vast and diverse field, | | | | of the website. The content and page layout should |
| there are bound to be mistakes by the SEO | | | | be refreshing, with easy to read and useful |
| professional or the company in positioning their | | | | information and valuable content. Certain tactics like |
| website amongst the millions of other pages. If your | | | | use of bold and italics tags can increase the keyword |
| site does not possess the necessary appeal or | | | | density of the page which would lead to better |
| information necessary to capture an audience, it can | | | | chance of your page turning up in the top results of |
| lead to potential loss of clients and such incidents spoil | | | | search engines. |
| the reputation of your website amongst search | | | | 4) Misuse of Keywords |
| engine page ranks. | | | | Keywords are basically used to put relevance to the |
| Thus it is important to avoid following mistakes: | | | | content of the site in the view of the search engines. |
| 1) Vague Titles and Content | | | | However, misuse or rather unnecessary use of |
| Page ranks are based on the relevance of the | | | | keywords, without the supporting content or service |
| content of your webpage to the criteria which is | | | | can lead to the search engines assigning a lower rank |
| searched for by the customer. If your content is | | | | to your page. Thus, keywords should be used only in |
| vague and not related to the title of your page or | | | | context of the content. |
| vice versa, then the page rank allotted to your | | | | 5) Tricking Search Engines |
| webpage will be low. Thus, it is advisable to make | | | | The search engines today are very smart and can |
| sure that the titles and the following content are in | | | | record information in its database. Using techniques |
| agreement and is about the service or product that | | | | such as masking and clouding can cause the site to |
| the company is offering. Also, the title should be such | | | | be banned by the search engine and the page won't |
| that it should grab the attention of the visitor and | | | | turn up in subsequent searches. |
| induce him into spending more time on the page. | | | | |