| Many people may not understand the full impact of | | | | salesperson, or someone in the services business, but |
| the Apple iPad, but let me tell you it will be significant | | | | I know for a fact that it is. Indeed, if I had had a |
| for those businesses that do lots of Territorial | | | | handful of iPads from Apple ten years ago, I could |
| Marketing. Consider if you will companies that | | | | have easily doubled the sales for my company if not |
| distribute a product to local retailers. Using the iPad | | | | tripled them. |
| they will be able to have a map of where they are, | | | | You see, like many other aggressive marketing |
| and any business they turn towards, their location | | | | companies, our company had what we called a "Blitz |
| and the location of the building they are looking at will | | | | Team" and this team went out prior to us |
| have GPS points, allowing the user to have this | | | | establishing a franchised outlet, and the team did |
| information. | | | | sales in that territory and marketed for the new |
| As the user looks at a building they will instantly | | | | franchisee. Typically, our Blitz Team would have 4 to |
| know the number of employees the business has, | | | | 6 people on it and they would go out and do |
| the SIC code the business is engaged in, and how | | | | personal sales calls. If we had the iPads, we could |
| much that business makes annually. They will also | | | | have saved time by only hitting those companies in |
| have the names of all of the key executives who | | | | our exact target market on the first go around |
| work at the company. And, depending if the | | | | We could come back later, and then hit the |
| company is publicly traded or not, they will have all | | | | secondary potential customers, and then the third |
| the Edgar information online, all at their fingertips. | | | | best potential clientele. We'd know exactly which of |
| They will know if they should stop into that company | | | | our products and services they might want, based on |
| for a sales call, click a button to save that company | | | | their size, number of employees, and annual income. |
| to their sales list file, and their favorites, or to shoot | | | | We could have done everything that we did three |
| off an e-mail instantly. | | | | times as fast and three times as successful. Thus, |
| In fact the user of the iPad will be online using 4G | | | | we could have opened new franchised units at six |
| wireless, and all this information can be used to help | | | | times a greater pace than we had in the past. |
| them in their sales and marketing. Now you might not | | | | Yes, I'm serious! |
| think this is important information to a route | | | | |