| You've seen them in the sky and read the text. You | | | | helpful for you to know that if they are flying over |
| might have even bought the book, or visited the bar | | | | water, they can fly as low as 500 feet. |
| or drank the tea. You've been a customer of the | | | | If you decide you want your banner flown over a |
| banner ad. Ok, not a customer of the actual banner | | | | concert location or a sporting event, the plane can fly |
| ad, per se, but you've seen the aerial ads and | | | | at about 1,000 feet, but still low enough for the |
| responded in some fashion. | | | | banner to be seen and read. |
| And now you might be interested in turning your | | | | To get the most bang for your buck and this new |
| product or service into an airplane sign that gets | | | | exposure, you might consider setting up a stand near |
| attention, too. But you might not understand the | | | | the beach or other location. You could provide free |
| process. | | | | samples or special pricing on your energy drink. If you |
| It begins with your idea. Let's say you want to | | | | fly over a beach location, you could entice the |
| advertise your new energy drink. You think that you | | | | beachgoers - through the use of the airplane banner |
| might place a small newspaper ad, but also decide | | | | -- with the promise of a refreshing energy drink. As |
| that you want to get your message out to the | | | | they head to the snack bar or the restrooms, they |
| masses and quickly. It's summertime and you've | | | | will already have initial interest in your product. |
| thought that aerial advertising might be the right | | | | Whether you arrive in person or not to back up your |
| method to get the message out. So you make a call. | | | | banner ad, your airplan banner has put your product |
| You will find in talking to the airplane advertising | | | | into the minds of your potential customers. People |
| companies that you will pay a charge for the | | | | who see banner ads remember them better than |
| production of your banner. If you don't have a | | | | they remember other kinds of ads. Because they |
| graphic element already prepared, the company will | | | | watch these ads and focus on them longer than |
| work with you to develop one. You'll pay for the | | | | traditional advertising (in general, studies have shown |
| development and production of the banner and for | | | | that people watch banner ads for up to 20 seconds |
| the flight time. | | | | or until they are out of sight), the images and words |
| Where should you fly your banner? Since it's | | | | they see and read are embedded in their minds. |
| summertime, you will likely choose a beach location | | | | Just because banner advertising is unique doesn't |
| since your energy drink might be welcome among | | | | mean you should over look its ability to make money |
| beachgoers. The aerial advertising company will help | | | | for you. These banners are effective at getting the |
| you choose the best location for your flight, but it's | | | | word out and that's exactly what you need. |