| | | | | ad 2 to 3 times, and try to bid around $0.15-$0.20 |
| Paid advertising? Well of course if you have the | | | | cents. If you have a very popular keyword such as |
| budget paid advertising is the easiest way to drive | | | | "make money online" or "web hosting" your going to |
| traffic to your site. You can join PPC (pay per click) | | | | have to bid a tad higher maybe $0.40-$.80 cents but |
| companies and start several campaigns. It's pretty | | | | it really all depends on your keywords popularity and |
| simple, you set up an account just like you would a | | | | what company your using. |
| free e-mail account, pick the keywords you want | | | | The numbers above reflect that of Google AdWords |
| your site to come up for on the sponsored list of the | | | | in SIMILARITY that is if you have good ad |
| search results, then you can start to create your ad. | | | | optimization and your sites landing page is reasonably |
| When you make your ad you want to make it short, | | | | relevant, otherwise if your ads were terribly |
| simple and to the point, and last but not least you | | | | optimized and your landing page is not very relevant |
| want to include a call to action i,e "act now", "see for | | | | those bids could easily be $1.00-$10.00 per click. Your |
| yourself", "don't waste any time". | | | | sites landing page (URL the ad takes you to) has a |
| Check out who else is you using the keywords your | | | | lot to do with it as well, you want your landing page |
| going to use before you make your ads, just simply | | | | to be rich with those keywords your bidding on. |
| type in your keyword in the search engine and look | | | | All of the steps I described to you like short, simple |
| at the sponsored results, that's your competition. | | | | and to the point ads, be different then everyone |
| check them out and see what approach they're using | | | | else so you can stand out, landing page rich with |
| to get customers to click their ads, then try to be | | | | keywords, include keyword 2 to 3 times in your ad, |
| absolutely different. If you search any keyword right | | | | bid a reasonable amount depending on your |
| now on any search engine you will see that all the | | | | keywords - All of these will lead to great ad |
| ads are practically saying the same exact thing just | | | | optimization, and you will be able to bid low and |
| different wording. There are only 2 to 3 at most that | | | | dominate the top 3 sponsored listing on any search |
| stand out from every other ad, and those are the | | | | engine. Do this on every campaign and watch your |
| ads that get the most clicks because they stand out | | | | CTR (click through rate) and sales go through the |
| more. If you can, try to include the keywords in each | | | | roof. |