| However, over the years, with development, the | | | | as well. It is most important to make the customer |
| approach to advertising has seen a huge transition. | | | | feel special by allowing them to respond good/bad as |
| We are talking about the two approaches to | | | | they like. This way, the products can be reviewed |
| advertising – the New Media Interactive | | | | according to the customer’s preference. |
| Advertising and the Traditional method of advertising. | | | | One of the key areas where New Media Interactive |
| The age old mode of advertising is assumptive in | | | | Advertising outshines the traditional method is that |
| nature, which means that the marketing team | | | | age group that both consider. In the former one, age |
| assumes the temperament of the target audience. | | | | groups of all kinds may be interested for example, to |
| They either do a survey of a certain section of | | | | take an online survey or post comments/reviews, |
| society or else predict the nature of customers they | | | | games etc. where as the traditional form of |
| are dealing with. The ad campaign and the launch of | | | | advertising which is usually the print or the broadcast |
| the ad is done purely on these assumptions. The | | | | media is restricting in nature. The print media has |
| market trends are calculated and analyzed by | | | | brochures for advertisement which are tiresome to |
| studying the previous years’ data and this has | | | | read, plus they don’t offer a possibility of any |
| been the technique used in conventional advertising. | | | | kind of feedback. Television broadcast allows |
| Therefore the whole motive of presenting the | | | | advertisements only between programmes, where |
| audience with an ad comes from hypothesis based | | | | the viewer prefers to change the channel more |
| on preceding data. | | | | often. |
| The new media Interactive advertising, on the other | | | | The costs incurred in the new interactive advertising |
| hand, as the term quite aptly suggests is interactive. | | | | are much less than other forms. An online ad space is |
| That is to say that the method employed to | | | | much cheaper than a space in newspapers or |
| promote the product/service is via communicating | | | | broadcast spaces. Sales are boosted naturally for the |
| with the concerned audience. It basically involves | | | | business as customers are attracted by the graphics |
| corresponding to the customers and asking them | | | | and the multimedia used on the websites. There is |
| their feedbacks, their choice, their suggestions etc to | | | | scope for swift improvement and modification in |
| build a better ad campaign based on their answers. | | | | interactive advertising and as well as the working |
| Customers feel appreciated as their issues are | | | | cultural of interactive advertising agency. |
| addressed personally and they can opine their views | | | | |