| Costing about $500 or $600 (depending on the | | | | “pinching” or “squeezing” the |
| specific model), the Apple iPhone might seem | | | | iPhone’s display screen. |
| significantly more expensive than its Plain Jane | | | | It incorporates an ambient light sensor which |
| cellphone counterparts which only cost $100 to $200. | | | | automatically adjusts lighting levels in response to the |
| But let’s take a closer look at whether it is a fair | | | | lighting around, preserving battery life and making the |
| comparison. | | | | screen easy to view. |
| Apple’s products, like Japanese manufacturer | | | | The intelligence of the device also automatically |
| Sony, have always commanded a premium in the | | | | switches the screen display from a portrait to a |
| market. | | | | landscape orientation when the device is flipped from |
| While it’s easy to say that a similar cellphone | | | | a vertical to a horizontal orientation. |
| might cost significant less, and represent better value | | | | And if you should answer a phone call, the iPhone is |
| for money, is that really the case? | | | | smart enough to recognize that the phone is being |
| For starters, Apple has emphasized a great deal on | | | | brought close to your face and the keypad |
| the design and ergonomics of its products, as well as | | | | automatically deactivates itself, so you don’t hit |
| the usability of its products. | | | | a key accidentally when the phone brushes against |
| Witness the Apple Macintosh. | | | | your face. |
| When released in 1984, it signalled a revolution for | | | | Apple certainly has a multitude of competitors in the |
| users everywhere. | | | | market and a sign that it is a lucrative market is |
| Where computers used to be cryptic devices where | | | | when there are a multitude of competitors snapping |
| you needed to learn to type cryptic codes to get it | | | | at your heels. |
| working, the Macintosh brought the Graphical User | | | | While it is easy to brush off the Apple iPhone as an |
| Interface (or GUI for short) to the forefront. | | | | “expensive phone”, it certainly will not do any |
| Suddenly, users who had “PC Phobia” were | | | | justice to the design and effort which has gone into |
| taking to computers which seemed so much easier | | | | the innovative product. |
| to use. | | | | Can you place a measure on being able to do |
| Likewise, for the iPhone, it looks set to conquer the | | | | something easily and simply, without having to fiddle |
| smartphone market. | | | | through a thick manual, or look through several |
| Instead of cryptic commands to perform complex | | | | “help” pages? |
| operations, the Apple iPhone has incorporated several | | | | With the Apple iPhone, this certainly won’t be an |
| ’smart’ features, such as the ability to | | | | issue. |
| magnify and reduce screen images by | | | | |