| Pricing an iPhone app can be a very strategic process. | | | | the app, they definitely will create some sort of buzz |
| This article goes over the price points and revenue | | | | if the iPhone app is a quality one. |
| models that are commonly used for iPhone apps. | | | | $7.99 to $9.99 "Leader" Pricing Model |
| $0.99 - $1.99 "Impulse" Pricing Model | | | | To place an application in this price range your |
| About half of the iPhone apps in the Top 100 cost | | | | application basically has to be far superior than all |
| $0.99 and there is a direct reason for this. It is | | | | other applications in its category. It must do |
| because this is the price in which users are most | | | | something, and do something better than any other |
| likely to make impulsive purchases for an application | | | | application by a long shot. We recommend this price |
| that looks appealing. We recommend using this model | | | | range for large software companies or establish |
| when your application simply "nice to have". These | | | | iPhone development companies. |
| are applications are are mildly entertaining, solve a | | | | Over $10 "Specialized" Pricing Model |
| very basic problem, and were easy to create. But | | | | This pricing model is only recommended for individuals |
| also keep in mind that low priced iPhone apps need | | | | or iPhone development companies that have an |
| to be of high quality to gain consumer interest. | | | | expertise in an industry and really have an |
| $4.99 - $6.99 "Premium" Pricing Model | | | | understanding of how much their target market is |
| Most of the applications in this price range are games | | | | willing to pay for an iPhone application. This model |
| that provide the user and experience that aren't able | | | | also can be used for software companies as an |
| to get with lower priced applications. Obviously, the | | | | extension of their already existing product. For |
| application is much more complex and of higher | | | | example, if your company already has a solid |
| quality than lower priced iPhone apps. People often | | | | customer base, you could consider creating an |
| pay top dollar for brilliant design or crystal-clear | | | | application at this price point and marketing it to your |
| intuitive graphics. This basically means these | | | | already in place customer base. These individuals |
| applications usually focus heavily on user interface | | | | already have a clear understanding of the value your |
| graphics, to give it a more professional feel. | | | | application will give them and are more adept to |
| Non=game apps that succeed at a higher price level | | | | purchase a higher priced iPhone app. |
| don't usually have a extremely unique use or highly | | | | Overall, there is a lot that goes into pricing your |
| intensive design, they simply solve a problem better | | | | iPhone app. We recommend that you do you |
| than any other applications. This price point is basically | | | | research and understand the advantages and |
| the premium price point. It is meant for applications | | | | disadvantages when pricing your iPhone app. Price it |
| that are of higher value than the impulse apps. | | | | too low, and you could be missing out on serious |
| In addition, we recommend that any application priced | | | | revenue. Price it too high, and the same thing |
| over $4.99 should have a trial version to go along | | | | happens. The trick is to do it just right, and with the |
| with it. This will let users try out the application and | | | | help of this article we hope you have a clearer |
| help them make a decision of if the application is | | | | understanding of what goes into properly pricing an |
| worth the money. Even if people don't always buy | | | | iPhone application. |