| Lately webmasters have noticed that some pages | | | | optimize your web pages on this leading SE. |
| are appearing very high in Google SERP (Search | | | | Previously, to rank for all the keywords related to |
| Engine Ranking Pages) without even a single | | | | "Apple Computer" you would need to write separate |
| presence of the search term; albeit topically succinct. | | | | pages for each term. But with this development, it |
| This is a significant departure from what is widely | | | | seems the same page could appear for any of the |
| known that for a page to appear for the search | | | | search terms - even without those other terms |
| term "Apple Computer", the term should be used in | | | | present within the content. |
| the page fairly frequently. In fact this has been the | | | | If you particularly use SEs to drive your online |
| basis of a SEO (Search Engine Optimization) tactic | | | | business, LSI adds one more strategy into your bag |
| called Keyword Density. | | | | of SEO tactic. The tactic is simply this; when writing |
| This then means that when you do a search for | | | | content for your website, make a conscious effort |
| "Apple Computers" you will tend to see pages that | | | | to include SE synonyms in the page. So instead of |
| do not contain this particular term. But they will | | | | only using the term "Apple Computers" interchange it |
| contain terms like Mac, Macintosh or G4. These are | | | | with G4 and Macintosh. This will greatly improve the |
| what are termed as SE (Search Engine) synonyms. | | | | relevance of your page. Not only will Google notice |
| Evidently Google seems to consider the terms "Mac" | | | | your main keywords but also the use of synonyms. |
| etc similar in meaning as "Apple Computers". This is | | | | This makes the page super-relevant to the |
| comparable to the way you would use the words | | | | synonymic search terms in the eyes of the SE |
| "car" and "vehicle" interchangeably. And consequently | | | | algorithm. |
| instead of serving back pages strictly with the terms | | | | To determine SE synonyms use the toogle key |
| Apple Computers it also includes pages without the | | | | before your search query. The toogle key is the key |
| term but include terms it considers similar like Mac | | | | with the "~" sign. You will need to hold down the |
| and Macintosh. | | | | shift key. For example, if you type it before the |
| These SE synonyms are an expression of Latent | | | | term "Apple Computers" you will notice that in the |
| Semantic Indexing (LSI) discussed here last week, | | | | resulting SERP include the words Mac, Macintosh and |
| peculiar so far only to Google search. But of more | | | | G4 in bold. The bolded words are what the SE also |
| importance to a web business is that it impacts | | | | considers as synonyms to the search queries. |
| significantly on what you can rank for and how you | | | | |