| Brochure Design: Searching for Answers on how to | | | | placed a one word title on the cover, the word |
| design a corporation brochure for a business? This | | | | “Intelligence” and nothing else. The |
| article will answer many of your most basic questions | | | | background cover I selected with was a metallic light |
| on how to design a brochure. It points out some of | | | | blue. This gave the cover a very sophisticated look |
| the fundamental design elements you need to keep | | | | and communicated a powerful the message to the |
| in mind in order to produce a brochure and will help | | | | reader. |
| you approach the design in a step-by-step manner. | | | | Use color carefully, colors that are to bright or bold |
| You will find out how to right a headline, learn simple | | | | can turn people off. Using color is almost a science |
| design tips, and you will find out how to select the | | | | and I will get into that more in another article. |
| right photos for your brochure. So read on and find | | | | What pictures should I use in my brochure? |
| out: | | | | The pictures that you use in your brochure are very |
| How do I design a corp. brochure? How to design | | | | important because they will help you to tell a story, |
| a brochure of a business? How do I design a | | | | choose them carefully. The difference between a |
| company brochure? How can I produce a good | | | | good picture and a bad picture starts with the picture |
| personal brochure design? How do I design a business | | | | itself. A good picture has to be taken in the proper |
| pamphlet? Where can I find good articles on graphic | | | | manner. If you take a picture for your brochure |
| design? | | | | make sure you start with the right type of |
| If you are looking for answers to these questions | | | | equipment. A 35mm camera with the proper film and |
| you are most likely lost in a pile of thoughts, photos, | | | | lighting is always useable for a printed brochure. |
| hopes and a desire to produce a brochure that you | | | | Please be aware that you will need to scan these |
| can print. Well don’t feel bad many people start | | | | pictures in a high resolution digital format in order to |
| out in the same place. They start out with questions | | | | make them printable. |
| like: | | | | If you use a digital camera make sure that your |
| Where do I begin? What should I say in the headline? | | | | camera takes pictures that are high resolution. Your |
| What should I show on the front cover? What | | | | camera should be able to take pictures that are at |
| pictures should I use? How can I make sure that I | | | | least 3.5 mega pixels or higher. With digital |
| can get my brochure printed? | | | | photography the higher the number of mega pixel |
| Where do I begin? | | | | your camera is rated at, the better the quality your |
| The first thing you must have in order to design a | | | | photos will be. |
| successful brochure is a good direction. Because | | | | How can I make sure that I can get my brochure |
| without a plan you won’t know: what to write, | | | | printed? |
| what pictures to use and finally what to ask the | | | | Now we need to talk about the type of software |
| reader to do once they have read the brochure. A | | | | that you need to use so that you can get your |
| good brochure must tell a story and with any good | | | | brochure printed. The best software to use is Adobe |
| story you have to have a good beginning and a | | | | InDesign or QuarkXPress. Both of these publishing |
| powerful ending. | | | | software packages are available for either the PC or |
| What should I say in the headline? | | | | Macintosh computers. If you don’t have this |
| The headline needs to be compelling, it needs to grab | | | | software and/or don’t know how to use it, you |
| attention and be informative. A good headline should | | | | can work directly with your printer or a graphic |
| include at least one benefit that the reader will gain | | | | designer and have them produce the final printable |
| from your product or service. Try to avoid using only | | | | version of your brochure for you |
| the name of the product or service, because in most | | | | There are also a lot of publishing type software |
| cases that will be meaningless to the reader. Make | | | | packages that are available for PC’s that you |
| sure you use a benefit that the reader can | | | | can use, however, please be aware that this type of |
| understand and relate to something that will get | | | | software is only good if you intend to print the |
| them interested enough to continue reading the rest | | | | brochures using a laser or inkjet printer. If you take |
| of the brochure. | | | | your brochure to an Offset Printer after you have |
| What should I put on the front cover? | | | | created it in this software the printer will not be able |
| I personally like to see designs that include a title, at | | | | to use it directly to print your brochure. However, |
| least one photo and possibly the company logo or | | | | they could take the layout and use it as a template |
| name on the front cover. The proportion of each of | | | | to produce a brochure that looks similar to your |
| these elements is your choice, let your creative | | | | original layout. |
| juices take control there is no right or wrong here. All | | | | So, now that we have covered the basics of |
| I can tell you is to look at the cover as a whole and | | | | brochure design, talked about where to begin, how |
| think about how each element works with the | | | | to write a headline, what to show on the front |
| others. | | | | cover, talked about how to select pictures that will |
| You can also be as creative with elements as you | | | | be printable and most importantly choose the right |
| choose. I have seen beautifully designed brochures | | | | printing method for your needs, you are now ready |
| that only focus on one message and nothing else on | | | | to begin. |
| the cover. On one cover I did several years ago I | | | | |