| Find a set of people who you feel could benefit from | | | | when they feel it is worth more than what they are |
| your iPhone application. Whether it's for productivity | | | | paying, so don't be shy about telling them what |
| or entertainment, finding your target market is the | | | | makes it worth their money. |
| first step to creating a customer price survey. When | | | | After you launch your app into the App Store you |
| you do find some people that fit your target market, | | | | can always go back and change it if you feel that it |
| start by asking them these questions: | | | | is priced too high or too low. A good tip is to listen to |
| 1. What would you pay for this application? | | | | your audience. Listen to how much people are willing |
| 2. What is a fair price for this application? | | | | to pay and go from there, never overestimate how |
| 3. What is the most you would pay for this | | | | much your app could be sold for, because you may |
| application? | | | | be missing out on potential revenue. |
| 4. What is the least you would pay for this | | | | I would also recommend playing with the price range. |
| application? | | | | After your survey, aggregate the data and start |
| If you already have a group of people who are willing | | | | with the recommended price. After this, you can go |
| to take this survey, specify the price that you are | | | | back into the app store and either raise or lower |
| considering and let them know the key features and | | | | your price. A common technique is to offer a high |
| benefits. This could be a good opportunity to try and | | | | initial price offering and then lower the price to |
| make a sales pitch to your target market about your | | | | engage the market again. |
| application. People usually will only purchase something | | | | |