| Sales can "spike" after an event | | | | In order to achieve steady income from your iPhone |
| Whenever your iPhone application receives a positive | | | | application, at one point you will need to look into |
| review on a major review site or is featured in an | | | | marketing. Whether it's to help launch your app or to |
| iPhone ad, you can expect to see a significant spike | | | | keep it's sales steady, you will need to take this |
| in your sales. This is due to the fact that people are | | | | away from your revenue projections and set some |
| more compelled to buy your application after reading | | | | money aside to further it's sales. |
| about how well it works or how fun it is. You can | | | | Don't forget to factor in development costs! |
| incorporate this into your revenue projections by | | | | Revenue is what is left over after your development |
| adding app reviews in your marketing plan and by the | | | | costs have been paid. You will need to make sure |
| number of reviews that similar apps have gotten. | | | | that you revenue projects are higher than your |
| Reaching the top 100 lists | | | | potential development costs or your application may |
| Many application developers have noted that after | | | | not be a financially viable one to create. |
| their applications reached the top 100 list, their | | | | For iPhone application revenue estimations, the best |
| presence on the list generated steady sales to keep | | | | you can do is to keep your projections conservative |
| them there. So basically if you reach the top 100 you | | | | simply because there are so many outside factors |
| can expect your sales to be steady for while. This | | | | that can unexpectedly make your sales soar. You |
| placement you can't guarantee, but if you feel your | | | | cannot guarantee these types of things to happen |
| app has the ability to reach the top 100 them you | | | | everything so it is best to expect the worst for |
| should factor this into your revenue projections. | | | | optimal revenue. |
| Plan to have a marketing budget | | | | |