| Here are a few ways that successful iPhone | | | | Show your app to app to potential customers and |
| developers determine the price at which they are | | | | ask them these questions |
| going to sell their application in the Apple App Store. | | | | 1. Would you be willing to pay ____ for this |
| Identify the type of person who is likely to buy your | | | | application? |
| application | | | | 2. What is the most you would pay for this app? |
| This basically means to know your target | | | | 3. What is the least you would pay for this app? |
| demographic. If your application is geared towards | | | | 4. On a scale of 1-10, 10 being a definite yes, how |
| younger individuals then it may be smart to make it | | | | likely are you to buy this application? |
| affordable or put it in the "compulsive" purchase price | | | | Use these questions to your advantage and tailor |
| range which is from $0.99-$1.99. If your application is | | | | your price point from there. If your surveyed users |
| for professionals like doctors or lawyers you will be | | | | tell you they'd most likely not pay more than $0.99 |
| more likely to sell your application at a higher price | | | | then it is probably because the perceived value of |
| point because they are more willing to spend for | | | | the application isn't that great. So don't try and sell it |
| applications that will make their profession easier. | | | | for more! Listen to your audience! |
| Find a group of likely buyers that meet your | | | | Market to the people you survey |
| demographic and survey them | | | | After it is all said and done, market to the people |
| Ask people who are likely to buy your application | | | | who surveyed your application. Make your prices |
| what they would be willing to pay for the app. The | | | | appeal to the type of person that you surveyed |
| larger your survey the more accurate your survey | | | | because this is your target market. Remember, |
| will be so the more the better! Don't just rely on | | | | different demographics will be willing to pay different |
| immediate friends and family, make an effort to | | | | prices for different apps, so you need to find and |
| search out users that meet your targeted | | | | meet those needs. Depending on your survey results, |
| demographic. The closer you get to your target | | | | you may also consider making multiple versions of |
| market the smaller your sample can be. | | | | your application to reach different demographics. |