| If your wondering whether a iPhone app is really | | | | how to get the best deals on cars. |
| worth the investment and effort to add a | | | | Soft Promotion: One of my favorites is a marketing |
| promotional piece to your brand, the following article | | | | technique called soft promotion. This takes place |
| helps to present some "buzz" worthy concepts that | | | | when the company places their brand in front of their |
| other companies have used to extend their reach to | | | | customer softly using words such as "Brought to you |
| iPhone users. | | | | by ___" or "Sponsored by___" rather than the |
| Viral Marketing: Viral marketing in the digital age | | | | immediate "Buy my product!" With this type of |
| basically means word of mouth. Rather than just let it | | | | marketing, the options are endless. You can create |
| happen by itself, there are ways to encourage this | | | | anything from a game to a productivity app, with |
| word of mouth marketing an one of them can be | | | | simply your logo and brand name stamped all over it. |
| through an iPhone app. The application user will likely | | | | You can even call it something relating to your |
| show their friends, family, and coworkers applications | | | | company name. The idea around this is that if the |
| that are cool and innovative, so when creating your | | | | consumer has a positive experience surrounded by |
| app try to make it unique to your brands offering. | | | | your brand they will be more likely to remember iti n |
| For example, if your a small auto dealership, have | | | | the future. |
| your application contain valuable information about | | | | |