| When in Rome… | | | | strategies are being redefined by an avalanche of |
| We can't tailor the same campaign to two uniquely | | | | new products and services to make video ‘come |
| different demographics so our international marketing | | | | alive' over the internet. |
| strategies require fine tuning in order to cross | | | | Blogs and Web 2.0 |
| cultures and language barriers. Fortunately most of | | | | When we join both printed and video content in one |
| the translation leg work is handled by the | | | | place the only thing missing is interaction. Posting |
| world-wide-web although the subtle nuances in | | | | video responses, emailing video to say hello or explain |
| verbiage can be embarrassing. The niche market | | | | a homework assignment, is slowly becoming very |
| we're targeting isn't confined by borders so how do | | | | popular. Connecting live to our colleagues on the |
| we communicate clearly with the same message | | | | other side of the world for a conference, and |
| across the entire globe? | | | | recording it for those who were in bed, all point to |
| The Picture Worth a Thousand Words | | | | video as the solution to global marketing today. |
| When an image does the translating for us in a single | | | | As fast as we can make videos, new hosting sites |
| picture ad it stands to reason that a series of | | | | and software tools are popping up. In a few seconds |
| pictures, without any words at all, can communicate | | | | an ordinary cell phone can capture and post a video |
| volumes. Video is the new medium with the most | | | | to a distribution site. The international communications |
| momentum online. The video of this article will likely | | | | device of choice just became the most popular |
| be published online before anyone has a chance to | | | | international marketing tool. |
| read these words. Brand new international marketing | | | | |