| To create a favorable image of your company in the | | | | can create fun with the brands that you are working |
| minds of the consumer it is important that you | | | | on. You must realize that not everyone is able to tell |
| employ a good consumer pr strategy. You can | | | | a good joke which will make people laugh. This does |
| approach any advertising or public relations company | | | | not mean that you can make each and everyone |
| to help you achieve your goal. There is not much | | | | laugh by telling a good joke. There are many people |
| difference between public relations and advertising, as | | | | in the world who are unable to understand a joke |
| both advertising and PR is used to create an impact | | | | unless you explain the joke. However, if you make |
| in the minds of consumer. The main difference | | | | an explanatory advertisement it is no longer funny. |
| between advertising and public relations is that | | | | Here are a few funny advertisements which have |
| advertising is done to sell products whereas public | | | | created a lasting impression in the minds of the |
| relations are done to create an image in the mind of | | | | consumers.a) Mercedes Benz - E class driving in the |
| the consumer and the public. | | | | snow advertisement.b) National Geographic - "take a |
| Both public relations and advertising are used by | | | | bite out of life" commercialc) The Axe Effect |
| companies to create awareness about their products | | | | Advertisement: It has axe effect displayed on the |
| and services. Advertising services is a complex | | | | bus which supposedly carries Las Vegas strip girlsd) |
| business with emphasis on ideas, innovations, trends | | | | Dr. Best Toothbrushes: Bus advertisemente) |
| and changing lifestyles of people. However, public | | | | NZDating.com: Advertisement which displays two |
| relations rely on popularity and through planning. Your | | | | busesf) Blaupunkt Audio: A commercial about speaker |
| expanses on both public relations and advertising are | | | | system which has bunnies jumping when music is |
| likely to be the same as both have their own | | | | playedg) Super bowl Commercial: Wedding reception |
| significance. Most people are of the view that | | | | commercial where a guy pays for completing the |
| advertising is better when compared to public | | | | wedding quickly to watch super bowl.h) MINI's Jump |
| relations as advertisements can carried out on radio, | | | | Game: There is a fantastic twist at the end of the |
| television, newspapers and internet. Even though | | | | commerciali) Hummer "Like Nothing Else Commercial": |
| public relations can be done in all these mediums, it | | | | Displaying a bear having elephant teethj) Anti Bored |
| lacks the required punch. | | | | Campaign by Antenna: The old lady taking a spare |
| It is therefore important that your advertisements | | | | steering wheel. |
| have a lasting impression in the minds of the | | | | Therefore it is important that when funny |
| consumer. Advertisements are more than just | | | | advertisements are created your brand identity is not |
| creating funny punch lines to attract the customer. It | | | | lost. The ads created should reinforce brand identity |
| requires detailed planning, an understanding of the | | | | in the minds of consumer. Advertising should be |
| product and service and a perfect execution of the | | | | simple as consumers know what they want and if |
| advertising strategy. Therefore, if you have created | | | | commercial are too flowery they get suspicious. So |
| a funny advertisement it is important that you tell | | | | create an advertisement which creates a smile on |
| the joke in a manner which makes people laugh else | | | | the face of the consumer who intends to buy your |
| you will become a joke. So find out ways how you | | | | product. |