| An announcement of getting anything for free will | | | | It's been proven by some manufacturing industries |
| always be tainted with doubt, this is a fact. The | | | | that giving away free product to test is effective in |
| world does not simply trust anyone anymore, | | | | gathering unbiased feedbacks. And Apple Inc. has also |
| because it seems that there isn't anything that's free | | | | seen this big picture. The competitions with smart |
| at all. So news plastered anywhere even featured by | | | | handy devices are so fierce that they can't settle for |
| cable news is still not expected to be believed | | | | traditional testing method. So, instead they offer free |
| outright. Not even CNN featuring news on free iPad | | | | iPads to anyone, the only catch is testers need to |
| to be given away by Apple Inc. | | | | return feedbacks about the product. |
| What the public don't know that freebies like this | | | | There's nothing difficult about it; Apple has nothing to |
| have always been true. Because this is part of the | | | | lose considering the impact it will create after tester's |
| quality assurance testing of manufacturing industries. | | | | feedback. There are two things that the company |
| All products are tested before its release to the | | | | will get from giving away free iPads. One, positive |
| market, this is traditionally done in-house. Meaning | | | | comments will be good for marketing and |
| these companies employ quality tester, in case of | | | | promotions. Two, negative comments will be used |
| devices, to basically "burn" the product to its | | | | for future upgrades of the product. |
| maximum limit. | | | | Sometimes, the freshest ideas come from ordinary |
| However, remember they are employed by the | | | | users, not from people paid to come up with these |
| company, which means there's the tendency of bias | | | | ideas. This is the real market research which part of |
| because of loyalty. Hence, the company will only | | | | the quality assurance cycle of a product. Which is |
| know the real deal of their product once it is released | | | | why, products are given out for free to ordinary |
| to the public. That is when their product becomes | | | | people? So this article should serve as learning |
| vulnerable to the wear and tears of its users. And so | | | | instance, that sometimes the word "free" is really |
| the real judgment about the product comes. | | | | true. |