| Advertisement techniques don't have to be new to | | | | • get advertising sale people to design ads |
| be effective. But the most effective ones in today's | | | | that get readers to respond. |
| modern environment are interactive, target a narrow | | | | Advertisement Techniques 4: Publication |
| market, and get immediate responses. | | | | Advertisements |
| This article covers five advertisement techniques that | | | | Many small business owners overlook publication |
| meet one or more of the above modern criteria: | | | | advertising. Publication advertisements reach target |
| • PR Advertisements | | | | markets well, but isn't as good at providing |
| • Theatre Advertisements | | | | interactivity or getting a quick response. |
| • Magazine Advertisements | | | | You can run advertisements in everything from |
| • Publication Advertisements | | | | programs, to books and professional journals. |
| • Cable Television Advertisements | | | | Programs offer a targeted market, and earn good |
| Advertisement Techniques 1: PR Advertisements | | | | will with the organization’s supporters or fans. |
| PR advertisements are great at building support for | | | | If a book is relevant to your product, it can reach |
| your business. Usually a PR advertisement's purpose | | | | your target market effectively. The trick to book |
| isn't to make a sale, but to build contacts and friends | | | | advertisements is deciding how to pay: |
| for your business. | | | | • by the number printed, |
| The best advertising technique for PR advertising is | | | | • by the number distributed or |
| getting your potential supporters interacting with you | | | | • by size of the ad. |
| and your business. Whether it's making a telephone | | | | If you are targeting people in a certain profession, |
| call, visiting a Web site or completing a form, | | | | advertising in their professional journals can reach |
| interaction enables you to build support for your | | | | your target market. Advertisements in professional |
| business and industry. | | | | journals provide good value because members pay to |
| Advertisement Techniques 2: Theatre | | | | receive the journals. They are interested in nearly |
| Advertisements | | | | anything that helps them to better succeed in their |
| Theatre advertisements work effectively if | | | | professions. |
| it’s possible to get people to take immediate | | | | Advertisement Techniques 5: Cable Television |
| action. You need to reinforce the ad on the screen | | | | Advertisements |
| with a printed promotion like a coupon, to get people | | | | Cable television advertisements are usually less |
| to respond immediately. | | | | expensive than regular television advertisements. |
| Advertisement Techniques 3: Magazine | | | | Many small business owners can afford to use cable |
| Advertisements | | | | television advertising to promote sponsorships, |
| Magazine advertisements work well because | | | | product placements and air sponsor-supplied |
| magazines enable you to target a niche market and | | | | programming. |
| design advertisements specifically for people in the | | | | Advertisement Techniques: Conclusion |
| market. | | | | The trick to using all advertisement techniques is to |
| With so many magazines, you can always find one | | | | design ads that get attention and encourage target |
| that targets your market, if you: | | | | market members to respond quickly by visiting a |
| • use them as a direct approach to get | | | | web site, calling a telephone number, or some other |
| readers to take action. | | | | contact method. |
| • make an offer that requires a quick | | | | And the more interactive, you can make your |
| response, | | | | advertisements, the better. |