| Recruitment advertisements are a significant part of | | | | constantly accessed by a stream of job-seekers, |
| the advertising industry, but they are completely | | | | while others prefer to work on the company's own |
| different from any other advertisement. For one, | | | | recruitment page, optimizing it for search engines and |
| recruitment advertisements are from companies who | | | | some highly specific search keys. |
| may actually pay those who respond to their ads, | | | | The quality of a recruitment ad is judged mostly on |
| unlike other advertisements where people see the ad | | | | the same basis as any other advertisement, except |
| and flock off to spend some hard-earned money. | | | | that the "call to action" is much clearer and more |
| This makes recruitment advertising a highly specialized | | | | detailed in this case. The advertisement should have |
| task, which is conducted mostly by agencies who | | | | a very clear banner and heading, such as "JK |
| specialize in this type of advertising alone. | | | | Company Hiring Sales Personnel". This is the part that |
| The key to recruitment advertising lies in showing the | | | | attracts the job-seeker's attention, and those who |
| company's positive qualities as an employer. Just as | | | | wish to apply for the post will definitely read on |
| an establishment has a code of conduct for its | | | | beyond that. |
| customers, it must also have one for its employees. | | | | All necessary information should be clearly and |
| This is called the "Employer Brand", which is what | | | | concisely presented. If the company is conducting an |
| allows a company to hire the best of workers. In the | | | | open interview, the date, time and place should be |
| end, who wants to work for a company that drives | | | | specified. If resumes are to be submitted, then the |
| them like slaves and offers few outside benefits... no | | | | address for submission - via email or post - should be |
| matter how high the pay? | | | | clearly written down, not just as a "contact" address. |
| Recruitment ad agencies help companies find the | | | | If jobs are highly in demand, putting up minimum |
| best candidates, by placing their ads in the best | | | | requirements and expected salary can also help |
| places for the purpose. The ads may be placed only | | | | narrow down the influx of job-seekers. |
| on the Internet, or in newspapers, magazines, | | | | The primary reason why most corporate employers |
| pamphlets or other targeted publications. The | | | | use recruitment advertising services is that they can |
| Internet is by far the widest-reaching and most | | | | transfer all the responsibility into the agency's hands. |
| economical mode of advertising, and is preferred by | | | | The agency will leverage old and new media and job |
| most companies unless the job search requires | | | | boards, design the best possible campaign, and deliver |
| candidates from a very specific location. Some | | | | the best candidate to the company's hands. |
| agencies have their own job boards, which are | | | | |