| What do famous advertising slogans have that | | | | “Connecting people” can be taken both |
| regular slogans don’t? Well, quite a lot, actually. | | | | literally and figuratively. However, the figurative |
| Aside from having amazing recall, they have a certain | | | | meaning brings in the bigger bucks. |
| “x” factor that makes people look twice. | | | | Of course, being a mobile phone company, Nokia |
| They tickle the fancies of their target markets and | | | | really does deal in connectivity. However, Nokia is also |
| represent their products in witty and original ways. | | | | sending out the message that it cares about |
| Famous advertising slogans follow the rule, | | | | relationships. Most of the company’s commercials |
| “either you have it or you don’t.” Here | | | | also aim to emphasize human relationships and make |
| are some of the slogans that certainly have it right. | | | | it the center of the story. |
| 1) “Everything is easier on a Mac.” – | | | | 4) “Finger Lickin’ Good.” – |
| Apple | | | | Kentucky Fried Chicken |
| It’s not mentioned anywhere on the slogan but | | | | Kentucky Fried Chicken probably observed its |
| you know that Apple is comparing Mac to another | | | | customers quite keenly in the past as its slogan |
| computer. That’s the beauty of it. It’s like | | | | captures exactly how customers feel about its |
| you’re in on a big secret. | | | | chicken. |
| In some way, Apple is capitalizing on its competitor | | | | The slogan itself means that the food is especially |
| by pitting the latter’s weakness against its | | | | good, and that you don’t need to use a knife or |
| strength. Besides, everybody wants to take the | | | | a fork to eat the chicken. |
| easy way out and Apple is promising just that. | | | | 5) “Where do you want to go today? – |
| 2) “Once you pop, you can’t stop.” | | | | Microsoft” |
| – Pringles | | | | Microsoft’s famous advertising slogan ensures |
| On the other hand, Pringles is banking on | | | | that the future is yours. Being an I.T. company, |
| people’s gluttony. There’s just something | | | | Microsoft has the right idea to use time as its main |
| about junk food that makes it difficult to stop eating. | | | | selling point. |
| The slogan is catchy and has not been changed since | | | | Microsoft promises you a world of endless |
| it became famous many years ago. | | | | possibilities. It promises to take you wherever you |
| The rhyming effect, when done correctly, also helps | | | | want to go. Based on the company’s direction, |
| the people remember the actual slogan. Now, | | | | I’d say that this slogan has served it well. |
| everybody knows what Pringles is and what the | | | | Famous advertising slogans make their mark on |
| slogan is. | | | | people’s minds. Long after the writer has left the |
| 3) “Connecting people.” - Nokia | | | | company, the words will still live on. |
| Nokia’s famous advertising slogan | | | | |