| Pay per click advertising has been hording a lot of | | | | friends you have within your social circle. Family and |
| attention lately. Almost every marketer knows about | | | | friends can keep one another up to date about their |
| PPC advertising. As a result, cost per clicks have sky | | | | latest activities via forums, blogs, or just by leaving |
| rocketed and for some marketers, it's just isn't | | | | comments on profile pages. |
| profitable to create PPC campaigns anymore. | | | | As an Internet marketer, you are interested in driving |
| Fortunately, the Internet is a huge place. There are | | | | targeted traffic. So how do you advertise on |
| other ways you can drive traffic to your landing | | | | Facebook and benefit from the millions of page |
| pages. For example, instead of bidding for clicks on | | | | views that it gets everyday? |
| PPC search engines, you can try buying clicks from | | | | There are two ways you can get more exposure for |
| social media websites like Facebook. Before you start | | | | your site. The first way is through a more traditional |
| advertising, it's important that you have at least a | | | | model - cost per impression (CPM) advertising. Using |
| basic understanding of Facebook. | | | | the CPM model, you pay for every thousand |
| Facebook is a social networking platform for the | | | | impressions that your ad is shown. For example, if |
| general public. With the site, there are many | | | | you bid $5 per CPM, that means you will be paying |
| sub-communities. For instance, you find groups that | | | | $5 for every one thousand views. |
| are started by music lovers, gamers, sports | | | | The other model is the cost per click (CPC) model. |
| enthusiasts, etc. You can join Facebook as a member | | | | This model is similar to the PPC advertising model. |
| any time you wish. Membership is free. After joining, | | | | You don't pay anything for showing your ad. You |
| you may decided to join any of the sub-communities | | | | only pay when someone clicks on your ad and visits |
| as a member. | | | | your site. How much you pay depends on your bid |
| Facebook has an API that allows developers to | | | | price, as well as the number of competitors. |
| create games and applications for its members. The | | | | When creating your ad campaigns with Facebook, |
| API is so popular that thousands of apps have | | | | you see various targeting options that are not |
| already been developed on the website. These apps | | | | available in other advertising networks. That is |
| range from mindless games to sophisticated | | | | because Facebook has private information about its |
| applications. You can choose the apps that are most | | | | members. For instance, you can try targeting by age |
| useful to you. | | | | group. Or you can try targeted based on specific |
| The applications and games have attracted millions of | | | | interest. In other words, you can use the targeting |
| members from all around the world. As a member, | | | | options to filter out traffic that you do not want. |
| you can invite friends to join your network. Usually, | | | | This will improve conversion rates for your website. |
| the more time you spend on Facebook, the more | | | | |