| “Banner advertising, text links and text link ads, | | | | pay more attention to it, in reality it usually has the |
| pop up’s and pop under’s, Google adsense / | | | | opposite effect. People find pop ups annoying and |
| Yahoo! publisher network, affiliate marketing or | | | | in bad taste. If you are trying to drive readers |
| referrals, video advertising / Flash / roll overs”; | | | | away, by all means, indulge in pop up advertising. |
| there are many, many ways to market through your | | | | Otherwise, avoid it like the plague. |
| website. Often, to offset costs, websites will place | | | | Large banners with surprise sound rank highly on the |
| advertisements on their pages. This can be helpful if | | | | list of “worst advertising techniques ever”. |
| the ads are relevant to the content of the site and | | | | As one blogger complained, “What really irritates |
| visitors will likely choose to visit the ad sponsor. | | | | me, aside from the annoying nature of these |
| However, if your website has too many | | | | boisterous ads, is how ineffective they serve their |
| advertisements or irrelevant ads than you will find | | | | functions. Advertisers foolishly assume such ads will |
| yourself losing visitors to your site. Here are some | | | | entice viewers to click on them and read more about |
| common mistakes web developers make when | | | | the services they offer. WRONG! What happens with |
| placing ads. | | | | most users, such as my case, is they simply move |
| Web masters will sometimes try to “trick” | | | | on to another web page.” Banner ads with flash |
| visitors by placing an advertisement in an area that | | | | animation or video can also cause a page to load |
| navigation is commonly found. An example is the | | | | incorrectly. |
| top right corner of the page, where a shopping cart | | | | If you wish to have advertising on your website, at |
| is usually located. Covering a page in advertising not | | | | least disclose it as such for the courtesy of your |
| only will make it difficult for visitors to find the | | | | visitors. I cannot tell you how many times I have |
| content they are looking for, it can often lead to a | | | | visited a site, and clicked on a link thinking it would |
| page partially loading or not loading at all. Individuals | | | | take me to a related portion of the site. Instead I |
| in the web industry call saturating a page with | | | | am suddenly treated to a page that has nothing to |
| advertising “seizure triggering.” | | | | do with what I clicked on. Fooling your visitors |
| Everyone hates pop up and pop under advertising. | | | | might temporarily increase your ad click-through rate, |
| Although advertisers assume the separate window | | | | but in the long run you will lose visitors to your site. |
| will make their ad more apparent and help the user | | | | |