| Everywhere you look, someone is trying to sell | | | | make. The bottom line is more people are more |
| something. We are all constantly being marketed to, | | | | likely to click if they see an ad that’s related in |
| and most of the time we simply don’t want to | | | | some way to what they’re reading about. |
| hear about whatever is being sold. Wouldn’t it | | | | People who read articles are actively seeking |
| be simpler if the advertisements we read or heard | | | | information on a specific topic. What better way to |
| had something to do with what we were reading at | | | | market a product than to present an advertisement |
| the time? This type of advertising has become | | | | to someone who’s already asking enough |
| reality today in the form of contextual advertising | | | | questions about it to seek an article in that niche? |
| online. Contextual advertising brings websites and | | | | From a publisher’s standpoint, what better way |
| advertisers with similar products and services | | | | to get people to click on your ads than to present |
| together. This type of advertising helps sell | | | | them with links to products that may help them with |
| products and makes website publishers a little extra | | | | whatever they’re reading about on your site? |
| cash on the side. | | | | There are two types of contextual advertising. One |
| Contextual ads are the preferred method of online | | | | is the traditional method that puts banners and other |
| advertising today because click-through rates are | | | | images right onto your website. These can give |
| typically higher with this type of advertising. This is | | | | your website a more professional look, although they |
| because the people who see the ads are already | | | | can also distract attention away from your content. |
| partially open to hearing about the products or | | | | In Text contextual ads are an innovative solution to |
| services being sold because they’re reading | | | | this problem. They appear as double-underlined links |
| about something related to the item in the | | | | right in your website content. They don’t take |
| advertisement. It’s harder to tune out an | | | | up any extra space either, so they’re the |
| advertising message if that message is contextually | | | | perfect addition to your already existing traditional |
| linked to what’s on your mind at the moment. | | | | advertisements. |
| There are plenty of advantages to monetizing your | | | | Infolinks is an In Text advertising network that |
| website through contextual ads. Since contextual | | | | offers a smarter contextual advertising model for |
| ads come with a higher click-through rate, you’ll | | | | publishers worldwide. The Infolinks algorithm |
| also find higher revenues to be possible through your | | | | objective is to yield the highest eCPM possible, thus |
| website. After all, the more people who click on the | | | | ensuring the highest revenue, guaranteed. |
| ads on your page, the more money you’ll | | | | |