Apple iPad Raises the Stakes in Netbook Marketing

If you think the cell phone wars have grown a littlemanaged to exceed their expectations. iPad combines
intense, then put on your helmet and fasten yourall of iPhone's most desirable features, all of iPod's
seatbelt, because the netbook wars set to break-outbest sound capabilities, and all of Apple engineers'
in the spring of 2010 will make the current campaignslatest innovations. The competition purposely has
look like little more than playground scuffles.delayed launch of its new netbooks, wisely waiting to
Netbooks generally are designed as pumped-up,see what the final version of iPad will do, and
buffed-up, super-conditioned, super-charged,especially waiting to see how much it will cost. Apple
turbo-powered, speed-of-light handheldcompetitors planning to use Google Android remain
communications devices. In other words, if thehopeful about commanding a strong position in the
netbook market grows as analysts and expertsmarket. Windows 7 contractors, not so much.
predict, these lightweight marvels of modern digitalYou have an exceptional opportunity to influence the
communications will render the old-fashioned cellcompetition's outcome. For the next several months,
phone obsolete. No one intends netbooks to replaceyou may test an Apple iPad, reporting your results
laptop computers; instead, in a business person'sand making suggestions to the design and marketing
arsenal, the laptop and the netbook areprofessionals at Apple. When you sign-up online and
complementary weapons, both intended to blowcomplete a couple of simple marketing surveys,
away the competition...and the Blackberry with it.Apple Computers will send you an iPad for your
At least three major manufacturers were poised toeveryday use. When you complete your product trial,
debut upscale netbooks in the spring of 2010. Then,the iPad is yours to keep. The product trial enables
Apple Computer unveiled iPad at the January, 2010,you to become one of the first to own this state of
tradeshows, and the competition hastily retreated.the art netbook, which will sell for more than $500
Experts and ordinary consumers have come towhen it hits stores in March, 2010.
expect everyday miracles from Apple, and iPad still