| If you want a handheld device that will let you watch | | | | give people like you a free copy of the product to |
| movies, play games and surf the internet then you | | | | test out. |
| need to get today's hottest gadget; the Apple iPad. | | | | Apple could spend thousands of dollars on advertising |
| But what if you can't afford the $500 price tag? The | | | | the product, or they could just give you a free copy |
| answer is, why not get a free iPad instead? | | | | and let you do the advertising for them. If you love |
| Many people are suspicious of freebies these days as | | | | the product (and admit it, what's not to love?) then |
| they've been conditioned to think that there is some | | | | you'll tell your friends about it, you might even talk |
| sort of catch involved. The fact is that when a | | | | about it on Facebook or write a post about it on |
| company releases a new product they need people | | | | your blog. The truth is that word of mouth marketing |
| to test it, play with it and then give their opinion of it. | | | | is so much more powerful than any TV or magazine |
| This is how companies market their products, by | | | | advertising, so you're doing Apple a favour. |
| building a buzz, and the best way to do that is to | | | | |