| Advertisement, irrespective of all the blessings or | | | | important role than words. No one on the road has |
| brickbats it gets, has always defined and directed our | | | | the time to look up and gape at advertisements. It is |
| lifestyle. It has got inspired from how we live and | | | | therefore the pictures that do the talking. |
| also has insprired us to change our own way of living. | | | | Advertising Photography for Online Media |
| Both words and pictures in advertisements have | | | | Another arena, where advertising photography has |
| played critical role in informing us, educating us, | | | | gradually and surely made an indelible effect – the |
| inspiring us, enlightening us and also humour us. Let us | | | | online media. We come across different websites, |
| see the role of advertising photography in different | | | | online ads like banners, pop ups etc. What do you |
| kinds of medium. | | | | think makes a visitor actually take notice? Yes! You |
| Advertising Photography for the Print Media | | | | are absolutely right – its the picture used in those |
| Print Media is all pervasive. It is closely entangled and | | | | ads. |
| enmeshed with each of our lifestyle. Advertising | | | | Advertising Photography and Advertising |
| photography in print media has immense power and a | | | | Photographers |
| smart advertiser should know how to use the power | | | | Advertising photography is no small job. In order to |
| in an optimum way. | | | | be impressive, a picture needs to be dealt with very |
| Advertising Photography for the Static Ads | | | | carefully. The proper use of light and location, the |
| Static ads would refer to the various ads that we | | | | right weather conditions, the model and how should it |
| see while walking down the street, driving around, | | | | be clicked – all this can be decided better by a |
| waiting for bus, etc. They are the kiosks and | | | | thoroughly professional person who has the talent |
| billboards that are put up in different roads and | | | | and experience for advertising photography. |
| streets. Advertising photography plays a more | | | | |