| Advertising has been taken into new unexplored | | | | platform to display adverts. Soon, "appvertising", a |
| levels ever since the introduction of smart phones. | | | | new form of advertising using iPhone apps became a |
| When mobile phone users were able to do every | | | | new marketing trend. |
| thing they want to do using their handheld mobile | | | | With the success of location based mobile marketing |
| device, entrepreneurs started looking at the smart | | | | apps, more and more developers are interested in |
| phones as a smart advertising option. Getting | | | | exploring the opportunities. Local businesses are |
| connected to the internet is a part of life for iPhone | | | | ready to give away freebies to get customers to |
| users and this provided a great opportunity for | | | | their stores. When an iPhone user walks on the |
| advertisers to market their products and services to | | | | street and uses a particular location-based app, he or |
| needy consumers. Mobile users are always on the | | | | she may recieve coupons or vouchers for free drinks |
| move, which opened new doors for location-based | | | | and appetizers in bars a couple of blocks away. This |
| iPhone marketing. | | | | kind of location based marketing is successful |
| Apps on iPhone provide easy access for consumers | | | | because 6% of viewers generated positive response. |
| and easy tools for advertisers for entrepreneurs. | | | | FourSquare and Gowalla are popular iPhone apps that |
| 95% of iPhone users use the iPhone web browser | | | | help users to explore more of their city. You may be |
| and 9 out of 10 users admitted that their iPhone is | | | | visiting a new neighborhood and with these apps, you |
| better than any other handheld device. This led to | | | | can instantly find information about restaurants and |
| various advertising opportunities on iPhone.iPhone | | | | bars that suit your taste. By sharing this information |
| users can download useful applications and | | | | with friends, you can get rewards which can be |
| advertisers are allowed to publish their | | | | redeemed at local stores during checkout. Yawza and |
| advertisements within those applications. If the app is | | | | Cellfire are must have apps for shopaholics as these |
| for viewing videos, developers allow advertisers to | | | | apps give mobile coupons for every possible store in |
| include a video about their business which may run at | | | | the city. |
| the start of, or in between the application. Browser | | | | DreamWalk has opened the gates much wider for |
| based text ads and image ads are displayed when | | | | location based advertising on iPhone. When users log |
| iPhone users brows the internet. | | | | into the app, they will find information about free |
| Geo location triangulation used by Apple to find out | | | | offers, and giveaways available at nearby local |
| the location of iPhone mobile users helps various | | | | stores. Advertisers are required to giveaway freebies |
| application developers to develop applications that are | | | | without attaching any strings for DreamWalk users. |
| beneficial for all the parties involved. These apps are | | | | Users can collect instant prizes or stamps that can be |
| quite useful for users and they became instantly | | | | redeemed later. Mobile treasure hunting makes |
| popular. Developers were able to generate revenues | | | | DreamWalk not only entertainment but also |
| with ads displayed in the app platform. For business | | | | rewarding with the promise of free. |
| owners, already existing apps provided an easy | | | | |