| Briefly, the job description for advertising is to put up | | | | and sales. With regards to this, advertising might be |
| advertisements in the media such as television, radio, | | | | very closely related to other sections like media and |
| newspapers, magazines or internet. The | | | | creative services and covering a more specific job |
| advertisements could be for selling a product or | | | | scope due to the size of the firm. |
| service. For example, a company hires an advertising | | | | Nevertheless, the advertisers who work in either |
| agency or advertiser to publicize the sale of its | | | | small or big companies still need to deal with the |
| product. Then, the advertiser may put up a simple | | | | advertising agencies. Advertising sounds simple |
| print advertisement or a more complicated television | | | | enough but, normally, advertisers specialize in certain |
| advertisement complete with actors, dialogue and | | | | areas. By doing so, they are more focused on |
| music. Even a simple television “jingle” with | | | | producing work of high quality and standard. Basically, |
| one or two models promoting the product might | | | | the advertising job description in an agency involves |
| suffice! | | | | working with clients to meet their objectives. |
| People who want to request for a product or service | | | | The advertiser needs to identify the client‘s |
| could advertise as well. For example, a company may | | | | target group, purpose for an advertisement (for |
| ask for a job advertisement indicating vacancies to | | | | example, new product or service) and budget |
| be filled. Or someone may want a special service and | | | | constraints. Considering all these, the advertiser has |
| feel the need for an advertisement. Indeed, | | | | to come out with an appropriate advertising design |
| advertising is very wide! | | | | proposal to be presented to the client. Such a design |
| As an advertiser, you can work for an advertising | | | | proposal should be effective and creative enough to |
| agency which specializes in certain areas. Or you can | | | | attract the relevant consumers! Hence, a specialized |
| work in the advertising department of a company. | | | | and experienced advertiser would come in handy! |
| Normally, a small company does not have a specific | | | | If the client approves, then, the advertiser proceeds |
| advertising department or section. The function of | | | | with the advertising campaign. But, unless the client |
| advertising might be combined with public relations, | | | | achieves his objective for advertising, the |
| marketing, sales and promotion all rolled into one. You | | | | advertiser‘s job is considered not over. Satisfying |
| might be assigned such a task! But, for the role of | | | | your client‘s need plays a primary role towards |
| advertising, it might be basically a matter of | | | | building a good reputation as an advertiser! |
| interacting and discussing about the relevant | | | | In summary, the job description for advertising |
| company ads with the advertising agency. | | | | involves some expertise in marketing and promoting, |
| In big companies, there might be separate | | | | creativity and advertising savvy! |
| departments for advertising, marketing, promotion | | | | |