| Here are six revenue models that can take | | | | features to an app, additional cards for an e-card |
| advantage of the iPhone in-app purchase option. | | | | application, or more options for a business app. The |
| - Sell a basic version for an initial price and then sell a | | | | options are endless! |
| full version for a higher price. This can be applied to | | | | - Sell premium access to content, even on a monthly |
| basically any type of applications. | | | | rental basis. For example, provide access to a |
| - Sell an online versino of the app for an initial price | | | | database map of available real estate for $5 a month. |
| and then allow the user to download data for an | | | | These models are tried and true and can be applied |
| additional fee. This may be useful when selling online | | | | to just about any type of application. The options are |
| products or digital products. | | | | up to you. We recommend that you mess around |
| - Sell an ad-subsidized "lite" version and then offer a | | | | with each option to discover which model makes the |
| purchased ad-free version on the application. | | | | most revenue for you. Because lets face it, for app |
| - Create a content-sales space within your app, | | | | entrepreneurs, making revenue is the number one |
| where you can sell extra content for an additional | | | | goal. Another option to keep in mind is to stick to the |
| fee. | | | | simple single price revenue. This is the way most |
| - Sell additional "consumable" digital content for an | | | | apps make money and sometimes it isn't necessary |
| additional fee, such as extra levels in games, more | | | | to get creative with revenue models. |